NEXT PHARMA SUMMIT | DUBROVNIK 2019
FROM THEORY TO PRACTICE: SOME REAL CASES OF AI APPLIED TO COMMERCIAL EXCELLENCE
The entry of Artificial Intelligence into the Pharma Market represents a turning point that has the potential of bringing an important evolution in the business model of pharmaceutical companies.
Don’t miss Merck Group’s speech about how Trueblue newcomer M.A.R.C., built on Google Cloud, improve the business and the medical representatives efficiency on 7th MAY | 14:00 – 14:15
We are constantly looking for ways to leverage the power of digital and artificial intelligence (AI) to improve our commercial operations. Success of these technology solutions often depends critically on how our employees embrace the new way of doing business. The Healthcare business of Merck is collaborating with Trueblue as one of our partners for the development of innovative AI solutions. We believe that this project is the first step towards “real digital age”. We are pleased to be part of this co-development with Trueblue and Google Cloud to deliver an innovative tool aiming to truly apply AI to add value for the business. The first pilot will be in the Italian Market.
Chetak Buaria, Merck Group, Global Head of Commercial Excellence
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