Who we are

Ours is a story of expertise and quality.
Our present is innovation.
Our mission is constant excellence side by side with our partners.


Marco Bonesini establishes Blue Chip, a company specialized in activities related to management of the sales divisions of pharmaceutical companies. He soon became a leader in creation of sales force, automation and analytical systems solutions.


Bonesini sold Blue Chip to IBM Canada and, together with Michele Barana, establishes Trueblue, a product-oriented company focused on BI environment cloud services and solutions and subsequently in CRM Operating environment for the pharmaceutical market. The aim is to develop Business Intelligence and CRM in the pharmaceutical industry through projects and innovative products and to create an analytical multichannel and Data Warehouse model.


Trueblue, after gaining leadership on the local market, becomes the partner of excellence for companies such as Takeda and Zambon and launches a company internationalization strategy that, in just a few years, witnesses its presence on the world’s major markets. Trueblue includes eight of the top ten pharmaceutical groups among its customers, including Pfizer, Alfawasserman and Chiesi.


Trueblue performs a direct corporate offering. Michele focuses on expanding his area of interest by managing company internationalization and product engineering. Marco, in addition to managing the sales area, handles positioning of the “Cloud Corporate Analytical Pharma Service” project in an AI environment, meeting the needs of the pharmaceutical market with a unified analytical Corporate model managed in “As Service” mode.


Trueblue starts the GSK project which becomes the gold standard for Data Warehouse implementation, expanding to more than 90 Countries around the world and becoming the third largest player in the world.


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