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Trueblue provides products and CRM services in more than 35 countries in the world.

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Operational Suite

Customer experience is a competitive advantage

Analytical Suite

Analytical Suite

Integrate, monitor and analyse data for the business of pharma companies

P.IVA 03258370232
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Solutions

Expertise, innovation and quality dedicated to the pharma world

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Services

Today, many activities and services dedicated to the Sales Force need to be managed with more attention than in the past

Services

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Clients

Our experience at the service of the pharma industry

Clients

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Operational Suite

Customer experience is a competitive advantage for pharma companies

Operational Suite

In a fast-paced changing market, a customer-oriented approach is the key to success for companies wishing to have a continuous growth.

Trueblue’s Operational Suite

Trueblue’s Operational Suite is based on a proprietary CRM solution and on a set of innovative modules that fully meet the business needs of the companies operating in the pharmaceutical market. As a matter of fact, it helps them to transform customer experience into a competitive advantage that leads to differentiation, innovation and better results. Furthermore, Trueblue’s Operational Suite increases productivity through an integrated information management, making the management of business processes faster and more efficient.

Today, this integrated and scalable solution is the most comprehensive on the market and it allows you to: 

  • Take advantage of the market best practices thanks to the experience Trueblue gained in over 20 years of cooperation with companies
  • Lower the TCO thanks to the SaaS - Software as a Service in the Cloud formula
  • Organise and customise customer experience through different channels
  • Analyse performances by integrating all data coming from the activities on the customer

Annual increase

New Multichannel CRM implementations worldwide

+20 %2014

+100 %2015

+120 %2016

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Today, this integrated and scalable solution is the most comprehensive on the market

It is fast, flexible and comprehensive.

  • FAST: fast implementation times
  • FLEXIBLE: easy customisation thanks to the plug-in mode  
  • COMPREHENSIVE: everything you need in one unique tool
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Operational suite Multi channel Discover
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Multi channel

The best way to maximize the efficacy of the pharmaceutical companies

Trueblue’s CRM solution allows integrating new communication channels to the one already used, thus establishing a real CRM approach.
Nowadays, the winning strategy is to integrate the physicians’ scientific research – through the new web channels – with the Sales Force activity in their territories.
This integration is managed by the multichannel customer contacts module. According to the customer segmentation done by the sales force and the strategic commercial communication shared with the marketing department, the system provides complementary channels for the reps/agents’ visits. It is possible to set up one-to-one communication channels using direct email or call center tools. Another technique is to use customized surveys and other services to build-up customer loyalty.
The system provides other innovative channels, such as the company portal, "social forum" portals and medical and consumer portals.
The selection and filtering of the information on the web 2.0 is managed through a specific technology called Semantic Intelligence.
Functionalities available in this module:

Through the system, either by direct email or face to face, the physician is invited to access to a customizable web space, where he/she finds information on the medicines thanks to a personalized interface.
As a matter of fact, recent market research, such as www.ncbi.nlm.nih.gov - demonstrates that this is the best way to maximize the efficacy of the pharmaceutical companies.
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Analytical Suite

Integrate, monitor and analyse data for the business of pharma companies

Analytical Suite

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Trueblue

For more than 20 years, Trueblue has been cooperating with the marketing and commercial divisions of the main multinational pharma companies

Trueblue

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