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Trueblue provides products and CRM services in more than 35 countries in the world.

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Operational Suite

Customer experience is a competitive advantage

Analytical Suite

Analytical Suite

Integrate, monitor and analyse data for the business of pharma companies

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Solutions

Expertise, innovation and quality dedicated to the pharma world

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Services

Today, many activities and services dedicated to the Sales Force need to be managed with more attention than in the past

Services

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Clients

Our experience at the service of the pharma industry

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Operational Suite

Customer experience is a competitive advantage for pharma companies

Operational Suite

In a fast-paced changing market, a customer-oriented approach is the key to success for companies wishing to have a continuous growth.

Trueblue’s Operational Suite

Trueblue’s Operational Suite is based on a proprietary CRM solution and on a set of innovative modules that fully meet the business needs of the companies operating in the pharmaceutical market. As a matter of fact, it helps them to transform customer experience into a competitive advantage that leads to differentiation, innovation and better results. Furthermore, Trueblue’s Operational Suite increases productivity through an integrated information management, making the management of business processes faster and more efficient.

Today, this integrated and scalable solution is the most comprehensive on the market and it allows you to: 

  • Take advantage of the market best practices thanks to the experience Trueblue gained in over 20 years of cooperation with companies
  • Lower the TCO thanks to the SaaS - Software as a Service in the Cloud formula
  • Organise and customise customer experience through different channels
  • Analyse performances by integrating all data coming from the activities on the customer

Annual increase

New Multichannel CRM implementations worldwide

+20 %2014

+100 %2015

+120 %2016

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Today, this integrated and scalable solution is the most comprehensive on the market

It is fast, flexible and comprehensive.

  • FAST: fast implementation times
  • FLEXIBLE: easy customisation thanks to the plug-in mode  
  • COMPREHENSIVE: everything you need in one unique tool
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CRM Core

CRM dedicated to Pharmaceuticals

Does your operational CRM solution fulfill the new market requirements?
As the Pharmaceutical market is continuously changing, the traditional business model based on volume and price is no longer sufficient to address the new needs of this industry. In order to be successful in this highly competitive business environment, the Pharmaceutical Companies need to adopt a customer-centric approach, guaranteed by Trueblue’s integrated CRM solution. In fact, Trueblue’s solution goes beyond the Sales Force Automation and is a concrete strategic lever for standing out in the market. 
CRM dedicated to Pharmaceuticals
Trueblue offers the only vertical CRM solution exclusively dedicated to the Pharmaceutical industry, based on Microsoft platforms and also delivered as a Service. Not only Trueblue’s Pharma CRM uniformly manages large amounts of data, but it also permits retrieving them very easily, in order to correctly target and profile physicians, hospitals and stakeholders and thus evaluate the potential of a territory. Trueblue’s CRM solution:

Increase your sales & marketing performance
Trueblue’s CRM solution is the best tool for supporting a go-to-market model based on sales potential, multichannel communications and multi-customer relations. This allows you to increase your performance and to make the best of the awareness of your customers.
CRM processes strategic for the Pharmaceutical Industry
  • Customers’ network definition
  • Mapping of stakeholders, local health authorities and other customers
  • Targets analysis and further identification of the business potential
  • Account planning and reporting
Trueblue’s Operational CRM is customized to the local needs of the main European markets.
Several multinational pharmaceutical companies have already adopted Trueblue’s Operational CRM.
Sales Force Automation
This is the sales force field tool. Intuitive and user friendly, thanks to its original web-based architecture it permits to access with a browser anytime and anywhere. Therefore, every information is available to all users that share it, according to their role.
This module allows adding and updating structured information about customers/prospects and managing all commercial activities in the territory. It is possible to define and update the company organization tree and to assign new territories to the sale force according to their sales skills. The customers’ segmentation and profiling help defining regional and territorial action plans in order to achieve the planned sales objectives. 
Functionalities available within this module:
  • Unique Customer Data Base
  • Accounts management
  • Territory management
  • Management of the Company structure configuration
  • Customer profiling and segmentation
  • Territory sales objectives
  • Territory action plans
  • Opportunities management
  • Planning of cross-selling processes
  • Call reporting
  • Products detailing
  • Samples management
  • Privacy management
  • Expenses notes management
  • Regional restrictions compliancy management (number of calls and samples)
This solution is the result of a twenty-year experience in the pharmaceutical market.
Trueblue has created and persistently improved a solution for the automation of the Sales Force, which helps the rep to maximize his/her relationships with customers through the easiest and fastest interaction. 
Trueblue's CRM solution is web based. This means that it has been conceived and designed on web technologies and the user only needs a Web Browser to access it (i.e. Internet Explorer). In this way, Trueblue’s solution, compared with the others, is cheaper, easier to deploy and maintain, swiftly updatable and upgradeable. 
Of course, it is also available on iPad and on other mobile devices.
Key benefits of Trueblue’s Operational CRM solution 
  • It is the most comprehensive and innovative CRM solution in the market, exclusively dedicated to the Pharmaceutical industry
  • It is a modular system that covers all areas and functions involved in the pharmaceutical commercial processes
  • It is natively integrated with Trueblue’s analytical CRM system, to allow closed-loop commercial strategies
  • It provides a strategic multichannel communication tool for clients
  • It provides standard uploading procedures from the most common Pharma solutions and data (ERP, IMS, etc.)
  • It guarantees very short implementation times, from the analysis to the go-live
  • Its user-friendly and intuitive users’ interface, similar to Microsoft Office, reduces the users’ training effort
  • Its mobile interface is natively developed onto the relevant Operating System, thus it makes the most of the features of the device
  • It is flexible and easily adapts to the Company business transactional models
  • It is scalable and thus allows a gradual introduction and minimizes the organization impacts 
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Analytical Suite

Integrate, monitor and analyse data for the business of pharma companies

Analytical Suite

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Trueblue

For more than 20 years, Trueblue has been cooperating with the marketing and commercial divisions of the main multinational pharma companies

Trueblue

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